But the real victory for Nike would be to solidify its reputation as the top innovator in sneakers today. As far as sales go, Adidas’ Primeknits aren’t a big threat in the US. Last Nike Air Max 270 Womens year, the most successful Nike Flyknit style, the Free 4.0+ Flyknit, was the 17th most popular running shoe for men, and the 20th most popular for women, according to data from SportsOneSource. They sold a combined $80 million. Adidas’ Primeknit didn’t even Nike Internationalist Femme make the list of the top 250.The feud between Adidas and Nike got even uglier in September 2014 when Adidas announced that it had hired three senior designers—Marc Dolce, Mark Miner, and Denis Dekovic—away from its rival Nike Air Presto Mujer and was creating a new design office in Brooklyn, New York, for them.In December, Nike filed a $10 million lawsuit against the Adidas NMD Femme three accusing them of violating the non-compete agreements they had signed and taking proprietary secrets, such as unreleased product designs and marketing plans, to their new employer. The language made them sound like super villains:Adidas Superstar Mujer
“Nike’s Adidas NMD Femme Confidential Information [sic] remains in the clutches of individuals who induced Adidas to hire them by promising Adidas ZX 750 Femme to deliver a ‘wealth’ of Nike’s information to ‘give Adi[das] the advantage,’ and who are certain to exploit the trade secret information,” Nike Air Presto Mujer Nike’s complaint said.The filing said that the designers tried “to conceal their misdeeds” by wiping emails Nike Air Vapormax Femme and data from their Nike-owned phones and computers, but Nike still came up with information to embarrass Nike Air Max 2017 Womens the designers and their new employer: Messages among them indicate that the designers didn’t really want to work at Adidas. They had Nike Air Vapormax Femme hoped to create their own company, but lacked the money, so Adidas was the next best option.The suit sought an injunction requiring that the designers turn over all confidential information, refrain from publicly associating with Nike Air Max 95 Mujer Adidas, and refrain from designing any footwear, whether for Adidas or independent projects.
Shots continue to Nike Air Max 270 Donne be fired from both sides. Last week the designers filed a countersuit against Nike denying all allegations and accusing the company of breaching their privacy. Nike corporate culture, the filing said, was “stifling their creativity,” and they, “along with Nike Air Max 270 Femme many of their design co-workers, were alarmed about the culture of distrust and intimidation” that exists between Nike React Element 87 Femme Nike executives and creatives.It was about as personal a shot as Adidas could take at Nike, and has led to some very public airing of dirty laundry. The designers were among Nike’s top talent. Dekovic headed the company’s global soccer footwear program ahead of the World Cup and led the creation of the Flyknit Magista cleat. Dolce worked on signature Adidas NMD Mujer sneakers for LeBron James, Kevin Durant, and Kobe Bryant. Miner developed new running and training products and was involved with staple lines such as the Nike Free, Air Max, and Zoom Air.
