The clock strikes 9pm-it's date time. You slip into a sparkly stiletto and meet your mate at a chic new club. You feel invigorated and powerful as the bouncer lifts the velvet rope to let you inside. Headlines about slumping retail spending, an economic recession, and a failed wholesale model don't tell the full story of fashion's present or its future. As much as the GGDB Purestar industry's traditional systems are struggling, the reality is that even in these worst of days, creativity persists. Around the world, young designers are making work that addresses the realities of contemporary life head-on.
Whether your WFH outfit rotation could use some comfy, new pieces or you're eagerly awaiting temperatures to drop so you can wear finally sweaters again without sweating, this sale has you covered. With jeans going for as low as $35 and cashmere sweaters up to 50 percent off, these prices rival some of the best we've ever seen the brand offer on its own site. "We decided to think of a way to let customers try as many shoes as they like-all the colours, for example. We wanted to make the customer experience as nice and easy as possible.
As fashion Golden Goose Purestar editors, we love to share both our professional and personal experiences with clothes, accessories, you name it. We get that they're avoiding dirty shoes traipsing through the den and spindly stilettos getting caught in the rug, but after hours of outfit prep, having to leave a perfectly planned pair of sparkly pumps at the door when they enforce the no-shoe rule can derail your whole look (let's face it, having to go barefoot or in your cat-print pair just won't do). Like the rest of the fashion industry, Maguire has had to innovate in the online space as well, and Myriam highlights a key area of opportunity when it comes to a better e-commerce transaction. "Before, our growth strategy was to have a store in every major city," she says.
Next, she poured a piping hot cup of tea, a must to keep her caffeinated without losing her cool. Indeed, the new line serves as a perfect complement to the clothing that was introduced last year. "My shoes are in a big pile in our studio," she says. Whether you're in the market for one of her Sacai jackets or not, Rutson's message resonates in our post-lockdown reality. The soles are cushiony and won't irritate your bunions after your allocated daily walk, which is followed promptly by a session of staring at the ceiling because Netflix doesn't hit the same way it used to.
Whether you're storing the sneakers as a collection, it's an art form, and also fashion is in and of itself an art form. At SneakerCon and these events we go to, everyone is expressing themselves in different ways. Ah yes, we do have time-even the famously busy J. Lo. I asked if I could shadow Reese on set to prepare. I spent a lot of time watching her movements and character choices. Rutson built her wardrobe over 30 years as a buyer for Net-a-Porter and Lane Crawford-and, as she tells it, she "kept everything." More importantly, she wore it all, too. But equally, so did the fact that at 34 Lee is part of the Golden Goose Sneakers streetwear generation, a cohort that came up wearing Nike trainers and clothes that put an emphasis on cool and comfort.
