Adidas Superstar Femme, seeing that its name would advise, is a German brand and maybe they are most notable for providing high quality sandals which can be easily spotted thanks to their cork and rubber soles. The history of the provider is a long one for the reason that brand began back within 1774 by Johann Adam Birkenstock who worked being a shoemaker for his neighborhood church. By the 1960's, the organization had conquered the Adidas Stan Smith Homme market. Birkenstock shoes are popular with people who work on their feet a lot such as nurses, dentists and care workers because of how comfortable they will be. While in Germany there're predominately worn as house slippers, in the US and UK they may be fashionable shoes that are worn while in the warm summer months.
Both Adidas Superstar 80s Femme and Birkenstock have attracted a great deal of attention over the years and so they have both used famous faces to market their brands. Birkenstock work hard to market social responsibility, community response, health and wellness for their campaigns, focusing on these top four marketing aspects:
• be yourself, become naturally good
• end up being yourself, be naturally in good shape
• be yourself, be naturally active
• possibly be yourself, be naturally gorgeous
The idea behind their latest campaign is to shed the hippy image the fact that company is famous intended for and branch out to attract new types of customers.
Adidas Superstar Blanc on the other hand is while using the 'be the best' type of image to sell their particular brand his year because shoe gurus currently have an ad campaign operating that shows celebrities doing what they do best while wearing Adidas boots and shoes. You can see Derrick firing hoops in basketball, Beckham playing football as well as Katy Perry dancing and this also advert will appeal to numerous ages, sexes and backrounds.
