You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.
Don't call a business reporter who covers the pharmaceutical industry with ten tips on getting kids to take their medicine. Find the writer who handles parenting or consumer medical stories for that.
There is one exception to the previous tip: if you personally know a reporter Mario Pasalic Jersey , or you have a mutual friend, it's fine to call that person even if you know they aren't the right reporter. Just don't expect them to do your story. Ask instead, "Which of your colleagues might be interested in a story on my kiddie-medicine tips for parents?"
Most sales handbooks tell you to try to make your pitch to the decision-maker. The decision maker in the media game is the editor-but resist the temptation to call them.
What works better is to try one, two, or more reporters until one gets interested. When they sell the story to the editor Marco Storari Jersey , it has far more power. Besides, if one reporter turns you down, you call the next. If the editor vetoes it, where do you turn?
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit or call 212-243-8383.
Generating Sales Leads Business Articles | October 17 Manuel Locatelli Jersey , 2005
Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer. Businesses try to get as much information about their sales leads as possible.
They need to find out what makes this person a potential buyer of their product. Many sales-based businesses develop lists of potential customers. They use different tactics to come up with these lists. Some of the most common methods of customer lead generation are referrals, telemarketing, and advertising.
Referrals come from many sources. They can come from other businesses, referral services, or from current customers. Companies in a particular field may refer clients to one another. For example Lucas Ocampos Jersey , an auto mechanic that specializes in transmissions may refer customers to another mechanic who mainly deals with electrical problems. It is very uncommon for competing businesses to do this, but companies that offer different products in the same field do it quite often. Some businesses exist solely to provide other companies with lists of prospective clients. These businesses are called list services, and they can be a great help in customer lead generation. These services compile lists for other businesses to be used for direct mailing, telemarketing, or business-to-business sales. On a more personal level Lucas Biglia Jersey , satisfied customers may tell their friends and family to buy from a particular business. Good word of mouth can be the best sales lead generator.
Telemarketing is another widespread sales lead generation technique. This often involves someone cold calling people to tell them about their products. Telemarketing has a high rate of failure, as many people do not like receiving unsolicited phone calls. If some people do respond positively, then the telemarketing is a success. Telemarketers benefit greatly if they have a list of referrals to call. This way they are not making purely cold calls, greatly increasing their chances of success.
Advertising is another way to generate leads. Any type of advertising, be it radio Luca Antonelli Jersey , print, or billboard is great for letting potential customers know what products a business offers. Advertising itself has become a huge business. Some of the most successful companies in the world are advertising firms.
Customer lead generation is one of the most important parts of sales. Salespeople are much more successful if they have an idea of who may be interested in buying their product.
Article Tags: Customer Lead, Lead Generation
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