Once Jordan was on board, he began wearing the brand's shoes on the court. The first Nike shoe he wore in the NBA was the Nike Air Ship seen below.The very first pair that he wore from his eponymous brand was called Air Jordan I. It caused a lot of commotion both on and off the court.The shoes were originally released to stores Nike Air Max 90 Mujer in April 1985, and they were an instant hit. ESPN reported that Nike had sold $70 million worth of the Nike Air Max 2017 Femme shoes by May — just a month into the release — and that the Air Jordan brand had made Nike more than $100 million by the end of the year.Nike cofounder Phil Knight called the success of Air Jordan I "the perfect combination of quality product, marketing, and athlete endorsement."Athlete endorsement is a strategy that many companies have employed over the years. From Nike Air Max 97 Damen burgers to cellphones, NBA players are great at selling just about anything.Naturally, when one of the best players of all time — arguably the best athlete of all time — started selling sneakers, his fans wanted to get their hands on them.When MJ first donned those Chicago Bulls-colored sneakers, the NBA had a rule about having all players in primarily white shoes.Jordan Adidas Ultra Boost Femme was fined $5,000 for wearing the shoes, but instead of taking them off the court, Nike decided it was Adidas Ultra Boost Damen great exposure for the brand and chose to pay all of MJ's fines so he could continue to wear the shoes.Fans saw Jordan do things his own way when it came to playing the game, but this was the first time they saw him make what was essentially a huge fashion statement, Matt Cohen, VP of business development and strategy at GOAT Group, told Business Insider.Two longtime Nike Air Huarache Femme Air Jordan collectors and members of the sneaker community told Business Insider their love for the brand started when they were kids watching MJ play ball."The reason I like Jordans is because I like basketball and I like Michael Jordan," Hana Mandapat told Business Insider.The longtime collector used to visit family in Chicago, and after the Bulls won their first Adidas Ultra Boost Donne "three-peat" — the famous back-to-back-to-back championship — she started paying attention to Jordan, the Nike Air VaporMax Donne man.Mandapat started collecting Air Jordans in the year 2000, when she was a junior in high school. That was the year that Nike started to "retro" — or bring back into the market — certain Jordan styles. Her very first pair were the Air Jordan XIs.Mandapat worked in Nike Air Max 720 Mujer retail — sneaker retail, of course — so she could put herself through college and afford to build up Adidas NMD Dames her Jordan collection. She said she became friends with other people in sneaker retail and they formed a sort of community, often calling on one another to help them get a new pair that was coming out.Both Mandapat and Cohen identified the 2000s as an era of "everything throwback." Mandapat said the rise in popularity of Jordan retros as a lifestyle shoe "made sense" Adidas Superstar Damen at the time because of the nostalgia factor.